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Kylie's been a life long entrepreneur, from her own e-commerce platform, to teaching others how to create their own online lifestyle brands.
is an American media personality, socialite, model, and businesswoman. She starred in the E! reality television series Keeping Up with the Kardashians from 2007 to 2021 and is the founder and owner of cosmetic company Kylie Cosmetics. She is currently the most followed woman on Instagram. (Source:
At age 14 in 2012, she collaborated with the clothing brand PacSun, along with her sister Kendall, and created a line of clothing, "Kendall & Kylie". In 2015, Jenner launched her own cosmetics line called Kylie Lip Kits, which was renamed to Kylie Cosmetics the following year.As a result, the practice of suctioning one's lips into a small glass in order to induce greater blood flow to swell the lips was called the "Kylie Jenner Challenge" (though there was no indication that Jenner herself employed this method). The brand began producing dermis products, including face washes, scrubs, moisturizers and makeup removing wipes. On June 14, 2019, Kylie Cosmetics launched their collaboration with her half-sister Khloé Kardashian called Kylie Cosmetics x Koko Kollection. This marked their third collaboration after previously launched special collection of lip products called Koko Kollection in 2016 and the second part in 2017.
In September, Jenner announced that she was serving as the makeup artistic director for Balmain's Spring 2020 runway show at Paris Fashion Week. To celebrate the new line, Kylie Cosmetics and Balmain launched a capsule makeup collection and available on September 27, the day of the show, on the Kylie Cosmetics website. This was the first time Jenner collaborated on a makeup collection with someone outside of her family's inner circle.
Jenner made a cameo appearance in singers Ariana Grande and Justin Bieber's "Stuck with U" music video in May 2020. The following month, the Jenners sisters addressed reports that their fashion brand Kendall + Kylie has failed to pay factory workers in Bangladesh as a result of the COVID-19 pandemic. It was reported that Global Brands Group (GBG) previously listed the Kendall + Kylie brand on its website. As a result, the Jenners stated that their company is owned by a separate entity known as 3072541 Canada Inc. even though they say that their brand "has worked with CAA-GBG in the past, in a sales and business development capacity only" and that they "do not currently have any relationship at all with GBG".