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We’re in the age of information overload. This means that most of the content in someone’s news feed today is usually a topic of interest. And that type of content — a story that people share or retweet with familiarity — is where the marketing lies. So how do you tackle such a crowded social media space? You go the journalist route.How to Lose a Guy in 10 Days is a 2003 romantic comedy film directed by Donald Petrie, starring Kate Hudson and Matthew McConaughey. It is based on a short comic book of the same name by Michele Alexander and Jeannie Long.
Andie Anderson (Kate Hudson) is a writer for the women's magazine Composure as the "How to", subject-matter expert. She is bored and wishes she could write about more serious topics. After Andie's best friend Michelle (Kathryn Hahn) experiences yet another break-up, Andie is inspired to write a new article titled "How to Lose a Guy in 10 Days"; she will begin dating a man and drive him away within 10 days. Ben stays with her despite everything, and after coming very close to breaking up they attend couples counseling, led by Andie's friend Michelle. They agree, as a solution to their problems, to visit Ben's family in Staten Island for the weekend. While vacationing together Ben and Andie begin to form a genuine bond. Andie then tries to explain to her boss Lana (Bebe Neuwirth) that she cannot continue writing and publishing this article as she has "really got to know this guy", but Lana remains insistent upon it. Around the same time, Andie and Ben go to the company ball together where Phillip meets Andie and tells Ben that he "met her, she loves you, you win".
Rotten Tomatoes gave the film a rating of 42%, based on 150 reviews, with an average rating of 5/10. The site's critical consensus reads: "Matthew McConaughey and Kate Hudson are charming together, but they can't overcome How to Lose a Guy in 10 Days' silly premise and predictable script." But his plans run into trouble when he happens to choose Andie Anderson (Hudson), a magazine writer with her own agenda. Andie is currently working on a feature, 'How To Lose A Guy in 10 days', driving her target away with 'classic mistakes' women make in relationships. (Source: www.tyla.com)