americas tire

americas tire

We pitched, we talked, but honest, we were not working. Night after night we had what we thought was a good idea, but we could see our team’s enthusiasm waning. We were just taking a whole lot of talking and not actually doing anything. Then, we decided that we needed a kick in the pants, and we were quick to find it from Steve Martin.



In Canada, Bridgestone, Firestone and associate brands are distributed and sold through BSCA. These products include passenger, light truck, medium truck, forestry, agricultural and small, medium and large off road tires. BSCA also wholesales retread. Product is sold by BSCA through its network of independent dealers and through its retail division GCR Tires & Service. BSCA operates a tire plant in Joliette, Quebec, Ontario. It is also engaged in the sale of building products in Canada through its division, Firestone Building Products Canada. BSCA employs approximately 1,550 employees.

Discount Tire is known as America's Tire in Northern and Central California, along with the Greater Los Angeles Area and the Coachella Valley, because of the pre-existence of the unrelated 36-store Discount Tire & Service Centers chain in Southern California, and an independent tire shop known as Discount Tire in the Bay Area suburb of Concord, which opened in 1992 before DTC began to move into that market. In San Diego County, they operate as Discount Tire. The America's Tire name, while used as an alternate brand, is thus used as a complimentary slogan in the company's advertising. The company also operates as Discount Tire in Ohio and surrounding states despite the existence of the rival Tire Discounters chain; the two chains are unrelated despite the similar names. (Source: en.wikipedia.org)


The BATO companies employ approximately 24,000 employees throughout North America. Within the BATO business unit are seven North American tire manufacturing facilities located in Aiken County, S.C.; Akron, Ohio; Bloomington/Normal, Ill.; Des Moines, Iowa; LaVergne, Tenn.; Warren County, Tenn.; and Wilson, N.C. BATO also includes international manufacturing and sales business units located in Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico and Venezuela, with additional sales representation throughout Latin America and the Caribbean. Its sister company, Bridgestone Canada Inc., is engaged in the manufacture and sale of tires and retread in Canada.

Firestone is a legendary brand that traces its roots to Harvey Firestone in 1900. True to the Firestone brand legacy, BATO continues its commitment to research and development, production, and advertising and marketing to support the Firestone brand. Firestone tires are used as original equipment on a wide range of models produced by some of the world’s leading auto manufacturers. Over the past century, Firestone tires have appeared and won in nearly every form of motorsport competition. The Firestone brand focuses on tradition while striving to provide the most innovative products. (Source: www.bridgestoneamericas.com)




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