FutureStarr

White Claw

White Claw

White Claw

White Claw

White Claw is a gin-based mix that is easy to make and easy to digest. It’s like a whiskey-based drink, but infused with the zing of cucumber juice.

Claw

In 2021, U.S. Customs and Border Protection (CBP) sought to re-classify White Claw in the Harmonized Tariff Schedule of the United States, when importing the product. Previously classified as "beer" (to which no tariffs apply), CBP felt the beverage belonged to the category of "other fermented beverages", to which tariffs do apply. Reasons cited were that White Claw "does not have the taste, aroma, character or appearance of beer" and "is not named beer, and importantly, is not sold or marketed as beer".

But more than that, hard seltzer is something of an aesthetic movement, complete with its own kind of culture: There are catchphrases — “Ain’t no laws when you’re drinking Claws” — and memes (it’s a White Claw summer, baby!), all with perfectly portable, Instagrammable cans. It’s undeniable: Hard seltzer is the drink of summer 2019. (Source: www.vox.com)

White

But more than that, hard seltzer is something of an aesthetic movement, complete with its own kind of culture: There are catchphrases — “Ain’t no laws when you’re drinking Claws” — and memes (it’s a White Claw summer, baby!), all with perfectly portable, Instagrammable cans. It’s undeniable: Hard seltzer is the drink of summer 2019.

Today, there are dozens of similar brands, from White Claw to Truly, Henry, Nauti, and Press. And as of this year, most major beverage companies have their own offerings: PBR recently announced its 8 percent ABV Stronger Seltzer, while Four Loko topped it with a 14 percent offering that comes in flavors like “Sour Blue Razz.” Natty Light also just debuted a much-hyped seltzer that even has its own GIFs on Instagram Stories (one of them features a White Claw pouring itself into a dumpster). And earlier this year, both Bud Light and Corona came out with seltzer-adjacent lighter, fruitier versions of its flagship beverages — Bud Light with a line of Ritas Spritz, and Corona with Refrescas. (Source: www.vox.com)

Hard

Hard seltzer is also not new. In fact, the first big hard seltzer brand arrived when many of today’s hard seltzer drinkers weren’t even born yet. In 1993, Coors introduced a drink called Zima, as a response to popular similarly low-ABV beverages like wine coolers. Yet Zima, despite strong sales and nearly half of American alcohol drinkers having tried it, was met largely with ridicule: David Letterman, for instance, made a habit of parodying it as a drink for effeminate weirdos.

Zima left the shelves in 2008 and, despite a brief resurrection in 2017, is now no longer in production (you can still get it in Japan, though). The new class of hard seltzer arose in 2013 with a brand aptly named SpikedSeltzer, when two men in Boston, inspired by their wives’ love of sparkling water, decided to home-brew an alcoholic version. Though the founders told MarketWatch that when they originally tried to sell their product, retailers were in “total confusion” about what to do with it, they eventually sold more than a quarter-million cases in 2015, and by 2016, it had been acquired by Anheuser-Busch (SpikedSeltzer has since rebranded as Bon & Viv). (Source: www.vox.com)

 

 

Related Articles