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Viveca Paulin

Viveca Paulin

Viveca Paulin

Renowned content strategist and McKinsey & Company consultant Viveca Paulin shares her thoughts on creating simple, high-impact content that resonates with audiences and builds trust — and why just copying and pasting your existing posts and repurposing them isn’t the most sustainable way to increase engagement and audience loyalty.

 

VIVECA

Viveca Paulin was born on April 24, 1969 in Askim, Göteborg och Bohus län, Sweden as Viveca Birgitta Paulin. She is an actress and producer, known for Money Talks (1997), A Night at the Roxbury (1998) and Ralph Breaks the Internet (2018). She has been married to Will Ferrell since August 12, 2000. They have three children. (Source: www.imdb.com)

Buddy might've had hearts in his eyes for Jovie (Zooey Deschanel) at the end of the classic Christmas movie Elf, but comedian Will Ferrell's actual true love is his wife of 20 years, actress Viveca Paulin. (Source: www.goodhousekeeping.com)

Buddy might've had hearts in his eyes for Jovie (Zooey Deschanel) at the end of the classic Christmas movie Elf, but comedian Will Ferrell's actual true love is his wife of 20 years, actress Viveca Paulin. (Source: www.yahoo.com)

Before joining The Groundlings, Ferrell's attempts at standup comedy had little success. He started in the advanced classes and grew to love improvisation. He realized he also liked to impersonate people, and one of his favorites was Harry Caray, the Hall of Fame baseball announcer. Soon he began to create original characters. With fellow Groundlings member Chris Kattan, they created the Butabi Brothers, who go out to dance clubs to try to pick up women but are constantly rejected. While taking classes, Ferrell got a job at an auction house via his friend Viveca Paulin. The job was ideal as it was flexible enough for him to audition and go to rehearsals while also being employed. He received small roles, including TV series Grace Under Fire and Living Single, low-budget films such as A Bucket of Blood, as well as commercials. One winter, he served as a mall Santa Claus. Then, in 1994, he won a spot with the top professional group of The Groundlings. (Source: en.wikipedia.org)

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