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FutureStarrResy los angeles
Resy is a restaurant reservation service that connects people to the people that make their favorite restaurants happen. We think we're a great solution for anyone who eats out - chefs and staffers, as well as committed diners, parents and foodies - who have to feed a community or solve a problem. We never worry about reservations. We worry about hunger.
Resy and American Express said they created the event as a way to provide customers access to "sought-after restaurants and chefs," as well as a way to support restaurant partners seeking new revenue channels as indoor dining remains off limits in the Los Angeles market. This appears to be the first collaborative, fine dining drive-thru meal to arise from the pandemic, and if the idea proves successful, it seems the model could be applied to other cities. The Resy Drive Thru isn't the only initiative from the company aimed at supporting restaurants, either. Resy announced a number of special events "to adapt experiential programming for the remainder of 2020 in light of the current dining landscape." For example, Resy's "The Classics Remix" is an October takeout series that features top chefs across eight cities who will "take over their choice of iconic restaurant institution for the weekend and create packages that represent a remix on that place's famous dishes."What qualifies a Resy user for this new elite tier? It’s not entirely clear. The company, which says it has 4,000 restaurant partners across 154 U.S. cities and 10 countries, is eschewing a traditional points system for something more opaque. It evaluates user metrics—how often someone uses the app, their no-show rate, etc.—to determine a person’s eligibility. “We look at several indications of what we think drives values,” says Leventhal, who declined to provide more details.
According to Resy’s terms of service for the restaurants that use its point-of-sale technology, the company collects information about users’ dietary preferences, past visits to other establishments, and average check amount, among other things—which is to say that Resy has a lot of data related to whether or not someone is a VIP.) The mystery-shrouded program seems destined to add to Resy’s foodie-insider mystique, which it has cultivated since its launch in 2014 by signing on rising-star chefs and hip restaurant groups as key partners.The program is free–for now. Leventhal says Resy may add a fee later on. For the time being, Resy Select lives as a new gold option in the Resy app only visible to its Select users, offering primetime reservation slots at top restaurants and access to special events or programming. Such programs are very much a part of Resy’s DNA, which has long offered users access to events, such as a ticketed dinner series with Bollinger Champagne and private dinners with chefs. The Select program adds another layer of prestige to these offerings. Participating restaurants include New York’s Union Square Cafe and ABC Kitchen, Los Angeles’s Nightshade and Majordomo, and (soon) Commis and Sorrel in San Francisco. (Source: www.fastcompany.com)