Nairaland is an urban-based content platform on African African news, general talk, culture, community, and lifestyle (regardeless of age or ethnicity). Many Nigerians avoid public discussions of "politics". Nairaland uses all topics on the platform to create an atmosphere of tolerance of different opinion.


Stats: 2,770,329 members, 6,595,982 topics. Date: Sunday, 21 November 2021 at 11:12 AM (Source: www.nairaland.com)

It currently has over 2.64 million registered users with over 6.19 million topics created to date, and it is estimated that approximately 3% of Nigerian Internet users are registered on Nairaland, compared to Facebook's 11 million Nigerian users, which corresponds to approximately 20% of the local Internet population. (Source: en.wikipedia.org)

6According to Hristova (2014: 265), in the contemporary moment, issues of political representation are constantly formed and transformed by visual-cultural representations, which are exemplified by the participatory structure of meme imitation and mutation. Nigeria’s 2015 presidential electioneering became a popular topic of discussion on the politics thread of Nairaland, and an opportunity for Nairalanders (as Nairaland users/members are called) to engage in debate about the social, cultural and political issues that arose during the presidential electioneering. In addition to the regular textual/writing styles of discussion, media files were engaged prominently in these discussions. Some of these media files were meme pictures that particularly addressed the sociopolitical issues this paper explores. Such usage of meme pictures (for engaging sociopolitical issues) can be considered as an alternative means of sociopolitical engagement and communication (as opposed to physical protests or long textual write-ups), which aligns with Ligaga’s (2012: 2) and Marek’s (2014: 215) argument that the new world of the Internet offers the opportunity for its users to articulate, express and negotiate new structures for engaging social, cultural and political issues. During such engagements, contestations usually arise, just as with traditional protests or critical texts, in response to unsuitable sociopolitical narratives. (Source: journals.openedition.org)

www.alexa.com www.alexa.com))Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit The average engagement for articles relevant to this topic that were published by this site and its competitors. (Source:posts. (Source:

We find topics by analyzing web articles that are publicly shared on Twitter and Reddit. We determine top topics for this site by the total engagement with tweets or Reddit posts that mention an article that is relevant to the topic and was published by this site or its competitors. (Source: www.alexa.com)

Topics are based on engagement from the past year, updated monthly. (Source: www.alexa.com Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with. (Source:www.alexa.com


1 Press articles revealing Nigerians resistance to GEJ’s and GMB’s governance styles, retrieved Febru (...) (Source: journals.openedition.org)

journals.openedition.org)1According to Wodak (2002: 8), the effects of power and ideology in the production of meaning, though often hidden, gradually come to form an integral part of social systems and structures. Within Nigeria’s sociopolitical space, from a position of control and power, politicians often seek to project their selfish ideologies as the norm into popular discourses that influence social systems and structures. They, for instance, propagate narratives of themselves as laced with integrity and in favour of the masses and national interest, yet underneath exist apathy, animosity, personal interests and ambitions for control and power (Ekanem 2012: 51). During political elections these narratives are subtly pushed into campaign promises and electioneering strategies. The subtlety of these politicians can also be considered as a step in Kim’s (2001: 6645) concept of hegemony in which a dominant group seeks to procure the consent of a subservient group to its existing social order, position and expectations. Counter narratives in resistance to such unfavourable political negotiation by politicians have however also arisen in Nigeria’s sociopolitical discourses. During Nigeria’s 2015 electioneering, the People’s Democratic Party (pdp) and the All Progressives Congress (apc) alongside their presidential candidates, Goodluck Jonathan (gej) and Muhammadu Buhari (gmb), were wielded as the suitable and competent parties and candidates to proffer new/positive change during governance, and consequently, in the nation’s sociopolitical space. Discourses in favour of this narrative were also reproduced and popularized across the Internet. gej was the incumbent Nigerian president at the time and the pdp was the ruling political party, and gmb was a retired general and military head of state at the time and the candidate of the apc. Both candidates had therefore at different times served as presidents of the nation, and thus, not in any way new to the presidential race. Contestations therefore naturally arose to refute any offer of newness by these politicians and to resist their suitability in truly effecting positive changes, since having already had fair chances to effect new/positive changes and not utilizing them.1 This also cost them the trust of the masses and led them to being equally considered as selfish and corrupt Nigerian politicians. To further emphasize the non-newness of these politicians, and the fact that Nigerians had already witnessed their style and strategy of governance, Campbell (2015: 1) describes the 2015 elections as a “rematch” of the 2011 elections between gej and gmb because both candidates had also run during the 2011 elections in which gej won, and their electioneering strategies were largely familiar to Nigerians. These counter narratives also were the subject of several online discussions that abounded at the time of the 2015 electioneering. (Source:

journals.openedition.org journals.openedition.org))2 Nairaland.com has been credited as being the Nigerian website most visited by Nigerians2On Nairaland.com, one of the most popular and well-recognized Nigerian online community forums and Internet sites for Nigerian and Nigerian-related discussions and engagements (Africa Practice 2014: 2; FactBound 2011: 5; Terragon Limited 2013: 24), several of such discussions were also found on the politics thread.2 These discussions were inclusive of Internet meme pictures reproduced to the same effect of engineering and countering sociopolitical narratives surrounding Nigeria’s 2015 elections. Nairaland was founded by a Nigerian Internet entrepreneur, Seun Osewa, in 2005 as a platform for Nigerian content to be easily projected and engaged by Nigerians themselves.3 (Source:. It ranks 9(...) (Source:

12Figures 4.110 and 4.211 show gmb and gej as powerful, armed-to the-teeth, fighters. In figure 4.1, gej’s face has been manipulated into the image of a gun-totting action anti-hero, a movie star, the composition much like a billboard poster with inscriptions in his favour affixed into the picture like advertising using critic’s reviews to market the film. In figure 4.2, gmb’s face has similarly been manipulated, but here into an image of a superhero warrior dressed in Nigerian colours and symbols, boasting a great protective shield. This plate thus attributes strength, bravery and the power to protect to the pdp/gej, apc/gmb teams. Within the discussions where these memes appear, gej is wielded as the “ultimate warrior” and gmb as “the agent for change.” (Source: journals.openedition.org)

Nigerian Dailies: Punch | Vanguard | The Nation | Thisday | Daily Sun | Guardian | Daily Times | Daily Trust | Daily Independent | The Herald | Tribune | Leadership | National Mirror | BusinessDay | New Telegraph | Peoples Daily | Blueprint | Nigerian Pilot | Sahara Reporters | Premium Times | The Cable | PM News | APO Africa Newsroom (Source: www.latestnigeriannews.com)

Business & Finance: Nairametrics | Nigerian Tenders | Business Insider | Forbes | Entrepreneur | The Economist | BusinessTech | Financial Watch | BusinessDay | All Business News Headlines Today (Source: www.latestnigeriannews.com)


2 Nairaland.com has been credited as being the Nigerian website most visited by Nigerians. It ranks 9(...) (Source: journals.openedition.org)

2 Nairaland.com has been credited as being the Nigerian website most visited by Nigerians. It ranks 9 (Source: journals.openedition.org for websites most viewed in Nigeria—the home country of 78.9% of its subscribers—where the majority of its estimated 55 million Internet users live. Approximately 30% of the total population of Nigerians have visited Nairaland. . (Source:journals.openedition.org))

International Trade Centre, Estimated number of web visitors of Nairaland Forum in Nigeria in 2019 (in millions) Statista, https://www.statista.com/statistics/1154908/visitors-of-nairaland-forum-in-nigeria/ (last visited November 21, 2021) (Source: www.statista.com)


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