FutureStarr

Lena the plug

Lena the plug

It may sound a bit strange to describe a device for women as a plug, but this is exactly what it is.

LENA

[ˈleːna]; born 23 May 1991), also known by the mononym Lena, is a German singer-songwriter. She rose to fame after representing Germany in the Eurovision Song Contest 2010 in Oslo, winning the contest with her song "Satellite". Both "Satellite" and her debut album My Cassette Player (2010) debuted at number one in Germany and became platinum sellers. With her three entries from the German national final Unser Star für Oslo, Meyer-Landrut set an all-time chart record in her home country by debuting with three songs in the top five of the German Singles Chart. She represented Germany for the second consecutive time in the Eurovision Song Contest in Düsseldorf in 2011 with the song "Taken by a Stranger", coming tenth.

In June 2013, this song was used for a video promoting the Doosh shower head Doosh, invented by Stefan Raab. In it Lena poses as Lara Croft in the shower. In 2013 she became a L'Oréal hair coloring and skin care products brand ambassador.

TIME

Lena is an at times interesting, at times pedestrian coming of age story set in the bajos fondos of Vigo. Stories of criminals double-crossing each other have been done before, and better, but Marta Larralde, as Lena, makes much of a schematic role, showing her capacity for emotional variation and betraying a sharp intelligence behind her radiant eyes. Her conflicted love for her undeserving father is believable, much more so than her transferrance of sexual longing from yet another Al salir de clase veteran (Ivan Hermes--are there any fims in Spain this year without these people?) to the sociopathic Milio. I won't get into the Elektra complex implications as the movie doesn't merit it. Yet on the whole a decent hour and a half in the cinema. (Source: www.imdb.com)

The USC team proudly handed out copies to lab visitors, and soon the image of the young model looking coquettishly over her bare shoulder became an industry standard, replicated and reanalyzed billions of times as what we now know as the JPEG came into being. According to James Hutchinson, an editor at the University of Illinois College of Engineering, Lena was for engineers “something like what Rita Hayworth was for US soldiers in the trenches of World War II.” (Source: www.wired.com)

One voice that has been conspicuously missing from the Lenna debate is that of Lena herself. The first and last time she spoke with the American press was in 1997, at the same conference where she was given her beloved mantel clock. (WIRED ran a short article on the visit titled “Playmate Meets Geeks Who Made Her a Net Star.”) (Source: www.wired.com)

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