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Kentucky Fried Chicken

Kentucky Fried Chicken

Kentucky Fried Chicken

Kentucky Fried Chicken

He went into the streets and told his love story once more. As he walked, the crowd grew, the moon hung lonely and bright in the heavens, the drumming and chanting melting into a haunted rhythm. The man appeared to go mad. His voice soared into the air. He seemed to control the drumming and singing, and the words that followed seemed torn from his heart. . .

Chicken

KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history and his image remains widely used in KFC advertising to this day. However, the company's rapid expansion overwhelmed the aging Sanders and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1964.

KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe are a trade secret. Larger portions of fried chicken are served in a cardboard "bucket", which has become a feature of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet sandwiches and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks; the latter often supplied by PepsiCo. KFC is known for its slogans "It's Finger Lickin' Good!", "Nobody does chicken like KFC" and "So good". (Source: en.wikipedia.org)

Fried

In many international markets, the seasoning used for the core chicken pieces product is available as a hot and spicy version as an alternative to the classic KFC recipe. The hot and spicy coating, as well as having a spicier flavour, also has a crispy consistency. In Bangladesh, India, Nepal and Sri Lanka, a grilled chicken known as "Smoky Red" is available. While Taiwan, Hong Kong, Macau and Vietnam offered roasted option known as Flava Crava. Some locations in the US sell fried chicken livers and gizzards.

In 2010, according to The Guardian, "in the US where fried chicken remains closely associated with age-old racist stereotypes about black people in the once segregated south", KFC Australia aired the 30-second promotion on television named "KFC's cricket survival guide" which shows a cricket fan surrounded by fans from the opposing team. The television announcer asks, "Need a tip when you're stuck in an awkward situation?" The fan passes around his "bucket of KFC", even though the commercial was intended for an Australian audience, which found its way to social media in the United States, prompting sharp disapproval. KFC Australia made a statement to the fact the commercial was "misinterpreted by a segment of people in the US" and it was a "light-hearted reference to the West Indian cricket team" and "The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism...We unequivocally condemn discrimination of any type and have a proud history as one of the world's leading employers for diversity". (Source: en.wikipedia.org)

 

 

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