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Jordan off white

Jordan off white

Jordan off white

It wouldn’t be the month of December if Brand Jordan wasn’t releasing a new colorway. Today they’re looking to give you some tips on how to not be like everyone else this holiday season. Keeping your sneaker game on point is all about breaking the rules. Check out the video below and let us know what you think of their strategy in the comments.

NEW

The Air Jordan 2 is surrounded by greats. The AJ1, 3, 4, and 5 are all considered greats in the world of sneakers, but the Jordan 2 is often overlooked. Perhaps it’s next up, though. With the reign of the Air Jordan 1 teetering out, there’s definitely space for a new king and nobody crowns kings with the frequency and efficiency of Virgil. (Source: www.highsnobiety.com)

WHITE

Virgil Abloh’s archive is basically a manifesto on the power of reference. From the quotation marks that characterize his career to tiny details that go unnoticed a lot of the time, his work at Off-White™ has proven that with little subversions, there’s no need to reinvent the wheel to become the hottest label around. This is arguably most obvious in his Nike collaborations and the Off-White™ x Nike Air Jordan 2 which hits shelves on November 12 is proof. (Source: www.highsnobiety.com)

Designed by Bruce Kilgore, the Nike Jordan 2 lacks the cult attraction that’s innate in Tinker Hatfield designs, but the Off-White™ x Nike Air Jordan 2 is all that’s needed to bring that around. With one pair dressed in its original white and red outfit and the other in a retro-style black and blue colorway, the collaboration pair is all about looking to the past. Distressed details like an exposed-foam collar, Michael Jordan signature, and cracked midsoles give the impression that this pair’s a collector’s item that’s on its way out. Quite the opposite. (Source: www.highsnobiety.com)

Retailing for a price of $250, the Off-White™ x Nike Air Jordan 2 comes at a nice price to get your hands on Virgil-designed footwear. If you’re lucky, that is. For most of us who don’t secure a pair at retail, we’ll be looking at a higher price tag.

The sneaker, which arrives in two colorways, is directly based off of archival pairs in Jordan Brand’s DNA archive. That’s why Off-White™’s version features a faux-crumbled midsole, to mimic Michael Jordan’s own pairs from the late ’80s. The Air Jordan 2 is also a love-it-or-hate-it silhouette, as it was always going to be a tough task to follow from the AJ1.

He wrote: “y’all are aware that Jordan before every game had box fresh pairs. and after the games he would sign pairs and sometimes give to fans. this Off-White™ pair is made from an actual pair of that stock, that today is crumbling in Jordan DNA archives.” )

Keeping up with frequent Nike collaborator Travis Scott, Virgil Abloh has released a series of sneakers with the Swoosh this year, and teased more to come. After debuting an Air Jordan 5 and women’s Air Jordan 4, the designer’s Off-White label is now moving onto Nike’s Air Jordan 2 Low model, offering two shades of the sneaker.

 

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