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In the group, Jimin holds the position of vocalist and dancer. Under BTS, he has released three solo songs: "Lie", "Serendipity", and "Filter". "Lie" was released in 2016, as part of the group's second Korean studio album, Wings. It was described as stunning and dramatic, conveying dark undertones and emotions that helped reflect the overall concept of the album.
"Serendipity" and "Lie" both surpassed fifty million streams on Spotify in 2018, followed shortly thereafter by the former's full length version from BTS' Love Yourself: Answer (2018) compilation album, which achieved the milestone in early 2019. With this, Jimin set a new record as the only Korean artist to have three solo tracks accumulate over 50 million streams each—previously Psy was the only Korean artist to ever cross the 50 million streams mark with "Gangnam Style" (2012) and "Gentleman" (2013). (Source: en.wikipedia.org)
Jimin is a PhD student in Marketing at Harvard Business School. Broadly, her research interests focus on how consumers perceive digital products and content, including news. In particular, her research looks at how consumers react to AI-written news in terms of perceived bias and shareability. Other related work explores how consumers react to non-financial incentives and the changing perceptions of authenticity to corporate official statements on social issues posted online (e.g., Instagram). Prior to joining HBS, Jimin received her B.S. in economics and B.A. in mathematics from Arizona State University. (Source: www.hbs.edu)
Jimin He is a corporate associate in the New York office of Kirkland & Ellis LLP. His practice focuses on representing private equity firms, private companies and public companies on mergers and acquisitions and other complex transactions. (Source: www.kirkland.com)