FutureStarr

Golden Goose

Golden Goose

Golden Goose

Golden Goose

There is a certain level of uncertainty in operating a business. And sometimes some of that can be mitigated by taking a gamble. So what if I told you that you could take a chance on something that actually paid off?

Golden

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Washed out colours and aged finishes – Golden Goose takes its inspirations from the magical city of Venice. Golden Goose is known for its contemporary street wear and of course those iconic trainers. Our selection of Golden Goose for women showcases the label’s passion for the lived-in look – with added sparkle of course. Find high-tops and running sneakers alongside off-duty sweater and tees with an effortlessly cool appeal.

Silvio Campara, Golden Goose’s CEO, speaks to the unlikely allure. “When the company turned 15 years old, we opened our first boutique in Milan. We started to get new customers, coming from Prada, coming from Louis Vuitton, coming from Gucci. They were like, ‘These are dirty, how come?’” He pauses to smile. “I remember it clearly. And what we’ve tried to do, and tried to say, is that everyone may have their own reason for why the shoes are the way they are. They are meant to be part of life, and life is not glossy. I see Golden Goose as a platform. We are your neighbor. And a neighbor, by definition, is relatable. It’s not about being polished and perfect.” (Source: www.elle.com)

Goose

Over the past 11 days, stars descended on Venice, Italy for the city’s annual international film festival. With them, they brought plenty of fashion that rocked social media to the core (cue Zendaya in liquid-leather Balmain, Timothée Chalamet in sparkly Haider Ackermann, and Anya Taylor-Joy in Mattel pink Dior couture). And while the silver screen vanguard has indeed shone brightly, so too has another fashion force: Golden Goose, the Veneto-founded sneaker and apparel label, which hosted a 20th birthday bash in the heart of Serenissima last week to mark its milestone anniversary.

It was a clever sleight of hand for Golden Goose to hold its first major event during the festival; after all, the label and Hollywood have a longstanding history, and the brand certainly owes some of its success to deep fandom amongst A-listers. Dozens and dozens have been spotted in the (often divisive) scuffed-up tennis shoes over the past two decades, including Michelle Obama, Taylor Swift, Selena Gomez, Megan Fox, and countless more. Golden Goose’s latest Star campaign, shot in New York, features resident cool kids Kailand Morris, Langley Fox, Leyna Bloom, Marta Pozzan, and Tommy Dorfman. In 20 short years, this once little enterprise—founded by Francesca Rinaldo and Alessandro Gallo—is now valued at over $1 billion. (Source: www.elle.com)

 

 

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