FutureStarr

Georgia tech logo

Georgia tech logo

Georgia tech logo

The Georgia Institute of Technology (Georgia Tech) is a public research university located in Atlanta, Georgia. It is one of the largest institutions of higher education in the United States. As of 2017, the institute has 8,547 faculty and generates $6 billion in economic impact annually.In April 2018 Georgia Tech went through a comprehensive brand redefinement solidifying the school colors into Tech Gold and White as the primary school colors while Navy Blue serves as the contrasting secondary color. The decision to move forward with gold, white and blue is rooted in history, as the first mention of official Georgia Tech class colors came in the Atlanta Constitution in 1891 (white, blue and gold) and the first GT class ring in 1894 also featured gold, white and blue.

HISTORY

The group began the design process with a deep dive into Georgia Tech's visual history, and review of alumni and audience surveys, market research data from Institute Communications, and input gathered during the appreciative inquiry portion of the strategic planning process. Next, they hired Atlanta-based brand agency Matchstic to provide an outside perspective of Georgia Tech's position among competing university brands and recommendations for the in-house creative team. An April 2021 survey of campus audiences and alumni affirmed broad recognition of the interlocking GT as a symbol for the entire Institute. The creative team worked from May to July 2021 to develop fresh concepts around the shared symbol.

The iconic Tech Tower letters, the tradition of Georgia Tech and the innovation of our institute inspired a sharp, bold mark that both celebrates our history and points us to the future. Any and all use must be approved before printing, producing or posting any type of materials that contain these logos. For access to logo files, please email ideation@athletics.gatech.edu.The iconic Tech Tower letters, the tradition of Georgia Tech and the innovation of our institute inspired a sharp, bold mark that both celebrates our history and points us to the future. Whether you are a recruit, an alum, a fan or a student, this is the mark that defines Georgia Tech Athletics and who we are - adorned on our fields, our courts and our uniforms. (Source: www.gtathl.com)

 

 

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