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Bored Panda

Bored Panda

Bored Panda

The cat pictures that keep you entertained.

Bore

Bored Panda has the advantage of getting most of its content free from up-and-coming artists and other creative types who want the kind of exposure a large Facebook page can bring. (And, yes, it does ask for permission. I contacted several artists whose work had been featured on Bored Panda, and all said they’d given their blessing.) It has also adopted a quality-over-quantity strategy that appears to have served it well. It published only 519 articles in October, or roughly 16 posts a day, according to NewsWhip. Compare that with CNN, which published 5,595 articles during the month, and Fox News, which published 51,919 articles. Bored Panda has the advantage of getting most of its content free from up-and-coming artists and other creative types who want the kind of exposure a large Facebook page can bring. (And, yes, it does ask for permission. I contacted several artists whose work had been featured on Bored Panda, and all said they’d given their blessing.) It has also adopted a quality-over-quantity strategy that appears to have served it well. It published only 519 articles in October, or roughly 16 posts a day, according to NewsWhip. Compare that with CNN, which published 5,595 articles during the month, and Fox News, which published 51,919 articles.

Mr. Banisauskas knows that Facebook can be a fickle landlord, and he worries that as a small foreign company that specializes in aggregated entertainment content, Bored Panda is in a more precarious position than most. Roughly half of Bored Panda’s Facebook audience is American, and Mr. Banisauskas worries that the site could be punished inadvertently by efforts to combat fake news and Russian-style influence campaigns. (Source: www.nytimes.com)

Panda

https://www.youtube.com/watch?v=BAEp8yjHWLg

The company has done all this without raising outside funding, unlike digital powerhouses such as BuzzFeed and Vice, which have collected hundreds of millions of dollars. It also has only 41 employees, and the low operating costs, along with its enormous popularity, have made for good business. Tomas Banisauskas, Bored Panda’s founder, told me he expects to be profitable this year with $20 million to $30 million in revenue, mostly from the advertisements that appear on its website. Roughly 90 percent of its web traffic comes from Facebook, making the social network by far the biggest factor in Bored Panda success.

Bored Panda has the advantage of getting most of its content free from up-and-coming artists and other creative types who want the kind of exposure a large Facebook page can bring. (And, yes, it does ask for permission. I contacted several artists whose work had been featured on Bored Panda, and all said they’d given their blessing.) It has also adopted a quality-over-quantity strategy that appears to have served it well. It published only 519 articles in October, or roughly 16 posts a day, according to NewsWhip. Compare that with CNN, which published 5,595 articles during the month, and Fox News, which published 51,919 articles. (Source: www.nytimes.com)

 

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