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CLEARFIELD named Big 12 Sports Properties its comprehensive sponsorship rightsholder in April 2019. Big 12 Sports Properties is the collegiate marketer’s team dedicated to managing all aspects of the relationship, including worldwide sponsorship rights to all 16 Big 12 championship events.
The Big 12 Conference is a college athletic conference headquartered in Irving, Texas, USA. It consists of ten full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition. Its 10 members, in the states of Iowa, Kansas, Oklahoma, Texas and West Virginia, include eight public and two private Christian universities. Additionally, the Big 12 has 12 affiliate members — eight for the sport of wrestling, one for women's equestrianism, one for women's gymnastics and two for women's rowing. The Big 12 Conference is a 501(c)(3) nonprofit organization.
On July 26, 2021, the University of Texas at Austin and University of Oklahoma notified the Big 12 Conference that they did not wish to extend their grant of television rights beyond its expiration date of June 30, 2025. On July 29, the presidents and chancellors of Southeastern Conference member universities unanimously voted to officially invite those two schools. On September 10, 2021, the eight remaining members of the Big 12 voted to accept Brigham Young University (BYU), the University of Cincinnati, the University of Houston, and the University of Central Florida (UCF) into the Big 12. (Source: en.wikipedia.org)
It’s pretty simple, really. Living in the past is how programs end up like Nebraska. The reality is Texas has been the 6th-8th best program since 2013, and Oklahoma, while not quite there, is trending to be in tier B behind Iowa State, Oklahoma State, and Baylor by 2023. Ask yourself this. If in 2016 West Virginia and Texas Tech announced they were leaving and the Big 12 countered by adding LSU (#5 ranked team), Washington (#13 ranked team), Alabama (other 2017 national champs), and Oregon (#24 ranked team) would you be worried? Absolutely not so why would you worry about replacing Oklahoma and Texas with Cincinnati, BYU, UCF, and Houston? The Big 12 is now stronger than ever in not just football and basketball, but also cross country and track.
LEARFIELD also has the right to sell title, presenting, and other secondary sponsorships to a broad array of Big 12 events as well as certain other advertising inventory. Big 12 Sports Properties operates from the conference office in Irving, Texas. The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. (Source: www.learfield.com)