Apple Jacks CinnamonStick

Apple Jacks CinnamonStick

Apple Jacks Cinnamon Stick

Apple Jacks Cinnamon Stick

When you think of camping, what snack do you? For me, it’s apple jack cinnamon stick.


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In a marketing promotion in December 2003, the green pieces changed their shape to X's for a few months. More recently, Apple Jacks has introduced New Apple Jacks "Crashers" – a unique cereal piece that replicates a mid-2007 advertising execution when mascots Apple and CinnaMon were accidentally fused together.

In 2001, Apple Jacks was brought to Canada in a Limited Edition box. 

In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels. (Source: en.wikipedia.org)

Around 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl. The commercials featured the children singing and tumbling around all day. Their reign lasted for twenty-one years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in 1992. (Source: en.wikipedia.org)

Starting in 1992, there was an advertising campaign that featured children expressing their enjoyment of Apple Jacks, regardless of its lack of apple flavor. The slogan for this campaign became "We eat what we like". The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases. The commercials took place in normal kid hang-outs, such as: at school, the garage, ballet class, and the kitchen, in the hall/hallway/door jamb, among others. In each commercial, a group of children are having Apple Jacks, when suddenly, some other people, such as adults or jealous kids, bash the group claiming it doesn't taste like apples and asks why they love it so much. The group then explains their love of the cereal usually by just saying, "We just do", and at the end of the commercial, would pose for a group Polaroid. (Source: en.wikipedia.org)

As of 2004, the marketing mascots are a carefree Jamaican cinnamon stick named CinnaMon and an accident-prone apple named Bad Apple. Labeled as Apple Jacks Adventures in print advertising, the commercials focus on CinnaMon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can, in spite of the apple's attempts to stop him. Bad Apple's antagonistic nature was later dropped due to complaints from non-profit health food organizations such as Center for Science in the Public Interest over the campaign discouraging children from eating fruit by antagonizing the Apple character, leading to Apple and CinnaMon being portrayed as highly competitive friends, both getting into the bowl. The campaign was slated to be retired in 2007, and replaced by a retread of the 1990s campaign focused on children, but fan response to Apple and CinnaMon helped them remain as the mascots. (Source: en.wikipedia.org)

In 2007, Apple and CinnaMon were fused together with CinnaMon sticking through the center of Apple with both of their legs at the bottom of their body. They remained this way for a few of the commercials until they became unstuck by a special machine. (Source: en.wikipedia.org The front of the box indicated that the inclusion of fiber was a change from previous versions of the cereal. Apple Jack's packaging contains child features and had no health ingredient claims until 2009, when they were reformulated to contain fiber. (Source:en.wikipedia.org))

In 2013, Kellogg's Apple Jacks introduced a new multi-grain cereal called "Cinnamon Jacks," with the cinnamon stick, CinnaMon, as its sole mascot. (Source: en.wikipedia.org Stephanie Burt (February 7, 2018). "The Kellogg's Intern Who Created Apple Jacks". Extra Crispy. Retrieved August 4, 2020. (Source:en.wikipedia.org))

So here goes (and not for the last time): how the hell does Apple Jacks think its still OK to be hawking its generic, semi-sweet cereal using a Jamaican stereotype? (Source: medium.com)

medium.com)I was in the grocery store the other day, shopping, when I happened upon a box of Apple Jacks. I was gobsmacked by what I saw: staring out at me was the angry Apple man and the “cool Jamaican Cinnamon Stick” that everyone remembers from their childhood. The Cinnamon Stick was surfing on a wave of milk while the Apple tried in vain to shield himself from the spray by desperately waving his hands in front of his face and screaming, “stop, stop!”. It was a horrifying sight. (Source:

Of course, I’ve heard it argued that the Apple Jacks campaign is, in fact, a subversive commentary on white colonialism: the Apple represents the white male carpetbagger while the Cinnamon Stick represents the un-tameable creative on the margins whose raw originality can never be co-opted. As nice as this sounds, I do not believe that it reflects the reality of the Apple Jacks campaign. Were Apple Jacks attempting to make a serious socio-political statement, they would have taken greater pains to make the Cinnamon Stick a multi-dimensional character: a citizen, a father, a lover, etc. Instead, he is only a walking (or surfing, rather) catchphrase. (Source: medium.com)

I don’t care for Apple Jacks as a cereal (I find their lack of flavor disturbing) and now, I especially don’t care for them as a brand. Sorry Apple Jacks, but cinnamon is not for the Spinner-mon. (Source: medium.com)

Apple Jacks cereal is a crunchy sweet breakfast cereal, though often enjoyed as a mid-day snack as well. Apple Jacks has a memorable name and is distinguished by its orange and green color cereal O’s. Apple Jacks has an apple and cinnamon taste that is appealing with milk. It is a fairly popular cereal that occasionally comes off with spin-offs to keep the product fresh. Apple Jacks’ cereal is somewhat simple and tame for some, lacking bright colors or powerful blasts of flavor that other cereals may have, but Apple Jacks’s does have a respectable fandom, perhaps for its overall pleasing taste or familiar colors. (Source: www.snackhistory.com)

1.3 The Year Apple Jacks Cereal Was Invented (Source: www.snackhistory.com 1.4 The Inventor Of Apple Jacks Cereal (Source:www.snackhistory.com))

3 Stores That Sell Apple Jacks Cereal (Source: www.snackhistory.com 4 Buy Apple Jacks Cereal Online (Source:www.snackhistory.com))

Apple Jacks cereal is a crunchy three-grain cereal with a distinctive taste and smell, made with apple and cinnamon. In spite of its name, Apple Jacks is often thought not to taste much like apples, and in fact, this was the basis of some commercials for Apple Jacks when advertising its product. Apple Jacks currently has its default product as O-shaped green and orange cereal pieces, although when Apple Jacks was first made only orange color cereal pieces in the shape of an O were included. Other variations of Apple Jacks’ cereal have been made, such as in December 2003, when Apple Jacks released a spin-off that replaced the green color cereal pieces for blue carrot-shaped ones. (Source: www.snackhistory.com)

Made by Kellogg’s, Apple Jacks was first called “Apple O’s” when it was first introduced into the United States in 1965. The name of the cereal was changed to “Apple Jacks” in 1971 by advertisers, and the name has stuck since. Apple Jacks was invented by William Thilly, who was studying at MIT when he was hired by Kellogg’s as a research assistant. William Thilly was the only one to show up for the interview, and the executive he met from Kellogg’s had promised he would bring back someone from MIT, so Thilly was hired for the job. As a reward for his work at the company as a paid intern, William Thilly was invited to create a product and given a partner to help him do so. William Thilly grew up on an apple farm and felt that apples could go with anything, so he and his partner experimented with things such as applesauce combined with cereal to find a good cereal product. Eventually, they found a dried apple product from California to experiment with and added it to some basic cereal-shaped O’s from a discontinued brand that was available to them, combining it with cinnamon to create the early ancestor of what we now know as Apple Jacks cereal. (Source: www.snackhistory.com)

www.snackhistory.com)Apple Jacks has had a number of changes and spin-offs over the years. Originally Apple Jacks only contained orange-colored cereal bits when first released in 1965, including after its name change in 1971. The green-colored Apple Jack cereal piece that is now known so well was added in 1998, though many adults would not know the change happened as it’s been decades and many adults grew up with green-colored cereal bits alongside the orange. Apple Jacks cereal also introduced a replacement to the green Apple Jack cereal bits in a spin-off product that included blue carrots as a replacement. Though the box for the blue carrot containing cereal bits was marked to state that it did not taste like carrots. Apple Jacks cereal also included a “glider” spin-off that included blue arrows in addition to the brand’s standard orange and green cereal O pieces. Apple Jacks with marshmallows was also released, as well as a limited edition spin-off called Apple Jacks ‘Crashers’ released in 2007, that included a change to the shape of the cereal’s O pieces to have a stick-like structure running through them to represent a cinnamon stick of flavor to correspond to an advertisement of a cinnamon stick going through an apple in the commercial for the brand to represent Apple Jacks cinnamon apple flavor slogans. Apple Jacks’s “clones” was another spin-off created for the brand, released in 2010 as a limited edition. Apple Jacks was sold in Canada in 2012 as a limited edition product there.


That is, until March 17, 2020. That's right the week when the United States realized that COVID-19 had really struck. Apple Jacks announced a new flavor of Apple Jacks: Apple Jacks Caramel. With orange and red loops, the new flavor offered a caramel apple flavor instead of apple cinnamon, as further evidenced by the package art which features a very happy (perhaps even reformed) Bad Apple, but no CinnaMon. As Best Products explained, what made this announcement exciting was the relative lack of Apple Jacks launches: "Sure, Kellogg's constantly releases new cereal flavors, like the new SpongeBob Squarepants Cereal. However, getting one from Apple Jacks is definitely a treat!"

“Apple O’s” is the original name created in 1965 by William Thilly. 1971 “Apple Jacks” was created by advertisers and was described by Kellogg as a “crunchy, sweetened three-grain cereal with apple and cinnamon.” Originally Apple Jacks were all orange and O-shaped, however in 1998 green O-shaped pieces were introduced. In December 2003, due to a marketing promotion green O-shaped pieces turned blue and were shaped like carrots. (Source: wearecereal.wordpress.com)

Remaining that way for a couple of commercials until a special machine unstuck them. In 2009, Apple and Cinnamon were shifted out of cartoon world and into New York City. Where they relentless continued to race each other to only end up in the bowl at the same time. In 2013, Kellogg’s introduced a new multi-grain cereal called “Cinnamon Jacks”, with CinnaMon as the exclusive mascot. (Source: wearecereal.wordpress.com)



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