A bathing ape

A bathing ape

A bathing ape

It’s a rough day. You swear you’ll take a dip in the pool and a chilled beer would do you good, but your roommate decided to take the day off and you’re left with a seriously awful commute. So now you’re sitting on the couch, feet up and head in your hands, when you see a strange image flash through your mind.Established in 2001, the ladies' brand by A BATHING APE® has a vision of crafting clothing and accessories for any Busy Working Lady. Featuring “coral pink” as its key colour, the brand produces feminine pieces that are handy and travel-friendly. Each design delivers the brand's signature feminine sensibility as well as practicality.


Debuting in 2015 as A BATHING APE®'s high-end diffusion line, BAPE BLACK utilises its namesake colour to redefine the essence of urban luxury. Taking a detour from BAPE's signature aesthetic, BAPE BLACK combines premium grade materials with artisanal craftsmanship to deliver luxurious offerings such as their 925 Sterling Silver jewellery collection. The iconic Ape Head motif is reinvented through a greyscale lens with revamped expressional detailing, boasting a confident and assertive tone. Asides from fashion, BAPE BLACK fuses their DNA into their collaborations with numerous lifestyle brands, cementing their status not only as a premium label but as an all-encompassing way of life. Founded In 1993 in Ura-Harajuku, A BATHING APE® soon became a leading Japanese street fashion label.

Using the face of an ape as its logo and borrowing from the movie Planet of the Apes the classic catchphrase “Ape shall never kill ape”, the label has been embraced by fashion lovers. Led by NIGO®, the brand’s design concept centres on urban street fashion with emphasis on creativity, mix-and-match and quality, as recognized and celebrated by the fashion industry. Since its establishment in 1993, A BATHING APE® has 33 stores opened around the globe which are sitting in Japan, France, the UK, China, Korea and Singapore.A Bathing Ape is a Japanese clothing brand founded by Nigo in Ura-Harajuku in 1993. The brand is specialized in men's, women's and children's lifestyle and streetwear, and it is actually running 19 stores in Japan. (Source:www.shopenauer.com)


Deciding to start his own brand, he named it after the 1968 film "Planet of the Apes". According to Nigo, the name "BAPE" is a reference to "A Bathing Ape in Lukewarm Water". Japanese people typically have daily baths in water at temperatures above 40 degrees Celsius (104 °F). As such, to bathe in lukewarm water is to complacently overindulge. This is an ironic reference to the lazy opulence of the younger generation of Japanese, the brand's own customers. I got my first pair of Bapestas. They may or may not have been real, I still don't know to this day.

Recalls Jordan Page, a New York City stylist, looking back at his first connection with the Japanese streetwear brand Bape—short for A Bathing Ape—back in 2004. "I bought them on the campus of North Carolina A&T from a guy's trunk for $40." Real or fake, Page still wore them out. Because at that point Bape was so enmeshed in American culture that he could find a pair in Greensboro, North Carolina. A Bathing Ape, also known as BAPE, is a Japanese streetwear brand founded in 1993 by NIGO. It encompasses men’s, women’s and children’s clothing, as well as a variety of accessories and lifestyle items. In 2011, it was announced that Hong Kong-based fashion conglomerate I.T Group purchased the brand for $2.8 million USD, and by 2013 NIGO had stepped down from the brand’s creative helm. (Source: hypebeast.com)


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