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FutureStarrA and W
It's 100% natural to drink orange juice or eat the waffles that we like so much. But if you have had an A and W — orange juice and waffles, of course — recently, you might have noticed that it doesn't taste the same as when you're not on vacation.
A key element of A&W's growth strategy is repositioning and differentiating A&W in the QSR industry through the use of “better ingredients”. This strategy includes differentiating A&W with simple, great tasting ingredients farmed with care. With the launch of new beef specifications in September 2013, A&W became the first national quick service restaurant to serve beef raised without the use of hormones or steriods, raised on ranches at the leading edge of sustainable and ethical practices. In September 2014, A&W introduced eggs from hens fed a diet without animal by-products. In October 2014, A&W launched chicken raised without the use of antibiotics. In 2015, A&W introduced organic and Fair Trade coffee. In 2016, A&W introduced bacon from pork raised without the use of antibiotics. In 2017, A&W introduced in its restaurants A&W Root Beer made from natural cane sugar and all-natural flavours. In 2018, A&W began serving in its restaurants the Beyond Meat.
Burger made using 100% plant-based protein. Also in 2018, A&W began using real cheese on all burgers and breakfast sandwiches. In 2020, A&W announced it is exclusively using grass fed beef in all of its burgers and launched its new Fair Trade organic coffee. (Source: www.awincomefund.ca)
Allen partnered with former Lodi employee Frank Wright. They leased their first two Root Beer stands to other operators so they could expand into the larger city of Sacramento. This was around the same time the partners coined the new name A&W®, “A” for Allen & “W” for Wright.
On June 20, 1919, Roy W. Allen opened his first root beer stand in Lodi, California. Four years later, A&W began when Allen and Frank Wright opened their drive-in restaurant in Sacramento, California, combining both of their initials for the name, and selling the root beer from Allen's stand. Curbside service was provided by tray boys and tray girls. In 1924, Allen purchased Frank Wright's stake in the business. In 1925, Allen began franchising the root beer, while the franchisee added the other menu items and operated at their discretion. This may have arguably been the first successful food-franchising operation. Allen sold the company in 1950 and retired. (Source: en.wikipedia.org)