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I’ve been a 6ABC news watcher my entire life. I follow all the socials, I downloaded every version of the app and the weather app when it was available. I’ve had nothing but frustration with all of them. The weather app always crashed. On the news app, I get news alert pop ups on my Home Screen, and when I click on them, it doesn’t take me directly to the story, it takes me to the app Home Screen, and there that headline doesn’t exist!
For many years, WPVI's dominance fostered an "if it ain't broke, don't fix it" mentality. Its logo, a simple stylized "6", has been used with only minor changes since 1967 when it was still WFIL-TV. In June 1995, the "6" was placed in a blue box, the station was later re-branded as 6ABC in September 1996 with the red ABC logo augmented on the bottom right of the 6. The red ABC logo was later replaced with a 2007-era glossy logo on December 4, 2010. Well into the 1990s, it still used chromakey graphics, and weather forecasts utilized a magnet board. In recent years, attempts have been made to modernize the newscasts. In 1998, it began downplaying its use of chromakey. The magnet board gave way to a video screen in 2000 and a chromakey wall in 2005. On February 13, 2006, a revamped and fully modernized set debuted which included a glass etching background of several historical landmarks in Philadelphia positioned behind the anchor desk, shiftable lighting effects and a computerized AccuWeather center. WPVI introduced a new HD-capable helicopter in February 2006. Live shots from the helicopter, officially named "Chopper6 HD", were shown in high definition. Furthermore, on July 23, 2006, starting with the 6:00 p.m. newscast (the official announcement was made on July 24), Action News began broadcasting in full 720p high-definition; all field video shown during WPVI's newscasts is shot in high-definition. On September 12, 2009, WPVI debuted another new revamped and fully modernized set, wider than the last set at the original round building, with a bigger news desk, AccuWeather center and a revised glass-etched background which added the Comcast Center to the featured landmarks. It also added a touch-screen video wall, the first for any station in the country, which the station dubs the "Action News Big Board." The set was updated once again on March 31, 2014, with the addition of a large, 12-screen HD video wall behind the main anchor desk. On June 26, 2017, Action News debuted a new set for its newscasts, which now features 3 large HD video walls, including one used for the weather segments and special modifications to allow the use of augmented reality (AR) graphics on set. (Source: en.wikipedia.org)
The station is famous for pioneering the Action News format, which was used by many stations throughout the United States. When WFIL-TV premiered it on April 6, 1970, the format allowed the news program to feature more stories than KYW-TV's Eyewitness News due to strict time limits on story packages. Within a few months, the station stole first place in the Philadelphia news ratings for the first time ever. It had previously been an also-ran behind KYW-TV and WCAU-TV, as was the case with most ABC affiliates. Despite the station's newspaper roots, it was hampered by the fact that ABC was not on par with CBS and NBC until the early 1970s.