TikTok Shop is a new e-commerce feature which enables merchants to sell products via TikTok itself, providing merchants with an effective means of reaching a target audience who are already engaged with TikTok.

Before selling on TikTok Shop, it's essential that you understand how the platform operates. Here are 10 tips that can help increase sales and become an established Indonesia seller on TikTok.

1. Focus on quality

Selling on TikTok Shop requires creating high-quality content - videos, images, music and captions should all form part of this strategy.

Make sure your titles and descriptions are optimized for TikTok to give your videos an edge against competition and increase conversion rate.

As a general guideline, aim for no more than 34 characters for product titles and brief descriptions in order to tell an engaging narrative about your product's features that make it unique. This will enable you to provide more in-depth stories that highlight its key benefits for potential buyers.

Furthermore, only sell authentic and legitimately-sourced products to ensure that customers receive what was advertised and that your business and producers' intellectual property rights are not breached.

2. Create a compelling story

TikTok is a video-centric platform that makes purchasing products simple for audiences while giving creators the chance to connect through videos or livestreams.

Focus on creating content that's enjoyable and engaging so audiences will want to keep watching - producing videos showing products in action can do this; plus it encourages them to visit your store!

TikTok Shop makes selling products easy. By being creative and innovative with your designs and partnering with TikTok influencers, your brand and products will attract more people than ever before!

3. Make it easy to buy

TikTok Shop is one of the most widely-used applications, offering various tools that can help engage potential buyers and drive conversions with special discounts and fun, engaging content promotion.

To make purchasing easier for shoppers, optimize both your shopping tab and product catalog. Make sure all products look appealing and provide as much detail as possible about each one.

Partnering with influencers is another effective way of reaching a broad audience for your products and services. Influencers typically attract large audiences and can create engaging, organic posts on behalf of their followers - potentially increasing sales by leading people directly to your product pages and increasing visibility.

4. Offer exclusive discounts

TikTok Shop is at the core of TikTok's global push to become an eCommerce marketplace. TikTok piloted this feature last year in Indonesia and the UK before finally debuting it here in America.

Help users quickly connect with products they like by making it easier for them to search, view and purchase them on e-commerce websites. Provides various advertising solutions including Video Shopping Ads, Catalog Listing Ads and Live Shopping Ads.

As a new seller, don't be intimidated to offer exclusive discounts in your TikTok Shop to attract followers and create urgency to purchase before it expires - this can increase sales significantly!

5. Offer a variety of products

TikTok Shopping allows users to purchase products directly in the app. Initially piloted by TikTok with select Shopify merchants, but has since expanded to more businesses.

Selling an assortment of products on TikTok Shop increases your odds of making sales. This could include cosmetics, clothing and accessories; in addition to services like plumbing or construction.

If you sell various products, making it easy for customers to locate what they're searching for can be achieved by listing each item with clear descriptions on your profile page and showing pictures showing its use is also recommended.

TikTok can also help your eCommerce store flourish by including a link in your bio - this will drive more visitors and expand your following on the platform.

6. Create entertaining content

TikTok is a mobile-first platform where consumers have the chance to shop from multiple retailers. TikTok aims to make shopping on-the-go easy for all its customers and it makes this possible through features like their free app which enables sellers to manage orders and inventory as well as track sales data and engage with their customer base. Furthermore, there is also an analytics feature built right into TikTok which shows users which products are most popular or need improvement, as well as helpful features like an analytics tool which shows which needs tweaking - no wonder TikTok ranks highly on Apple's App Store!

7. Create a live stream

TikTok live streams are an excellent way to engage with your target audience and sell products, but before starting it is essential that you familiarise yourself with all of its rules and requirements.

Creators require at least 1,000 followers before going live with a stream. Once this threshold has been met, live streams can be initiated by tapping the "create" button and selecting "live".

One way of promoting your products is through video. Doing this will drive traffic directly to your store and increase sales.

TikTok influencers can help increase brand visibility on the platform and serve as great creative direction resources. When selecting influencers who fit with your brand and target audience, this strategy can be highly successful.

9. Make it easy to find

As an Indonesia Seller, your goal should be to make it easy for people to discover your shop on TikTok. A way of doing this would be creating engaging content showcasing your products.

When selling perfume, be sure to display an array of scents - this will not only look impressive but will help set you apart from competitors.

To create this type of content, it's necessary to research and find inspiration among TikTok users. A good place to start would be following accounts with viral dances or entertaining videos posted.

10. Be creative

TikTok Shop allows brands and retailers to advertise their products within the app itself, reaching more of the TikTok community and increasing brand recognition.

TikTok Shop provides three ad types, namely Video Shopping Ads, Self-Service Ads and Ad Manager Ads. Video Shopping Ads appear in-feed and are an effective way for brands and retailers to promote their products without overt sales language.

These ads may include hashtag challenges, brand takeovers or Top View ads -- videos that appear five seconds after users open an app.

Catalog Sales Objective is another effective ad type, showing certain products or services to users who have expressed interest on your website. Although only available within the US and Indonesia, this ad format provides an effective way of targeting potential buyers who have shown an interest in what you have to offer.